In the past, Pantone’s colour of the year was inspired by earthy, natural elements, which are connected to us through experiences and selected because of their real, emotive links. For 2018 the decision to go outside of the light spectrum was chosen as it represents a new element – the unexplored.
Leatrice Eiseman, Executive Director of the Pantone Institute, describes why she selected Ultra Violet for 2018 by stating, “We’re living in a time that requires inventiveness and imagination…”
The emotions that this colour should invoke in interior spaces are of boldness and feeling like you can take the bull by the horns. It’s a true medium that all creatives can use to go wild. Ultra Violet is more than just a colourful embodiment of audacity, it’s an idea that we all can create environments that welcome creativity. It’s a world many of us are starting to shape now.
While it may be easy to drift off to another world, Pantone Ultra Violet has huge social implications for all of us.
“The Pantone Colour of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Colour Institute.
Many online forums point out its cultural significance, interpreting it as a symbol of strength in unity with social movements like #MeToo, and even as a homage to bygone rebels such as Prince, Jimi Hendrix, and David Bowie.
However you decide to interpret 2018’s colour of the year, just remember to have fun with it, use it differently, and always keep creating.